Privacy Policy

Welcome to Dorset Grave Care, we take the protection of your data very seriously. In the below we explain what data we collect when you use our website and memorial maintenance services and how it is used.

General Information 

a) What law applies?

We only use your personal data in accordance with this policy, the UK`s Data Protection Act (“DPA”) and the EU's General Data Protection Regulation (“GDPR”).

b) What is Personal Data?

Personal Data is any information relating to personal or material circumstances that relates to an individual. This may include a name, date of birth, e-mail address, postal address, or telephone number but also online identifiers such as IP addresses or device ID`s. 

c) What is processing?

"Processing" means any operation or set of operations which is performed upon Personal Data, whether or not by automatic means. The term is broad and covers virtually any handling of data.

d) Who is responsible for data processing?

Responsible for data processing is Dorset Grave Care of 450 New Road, Ferndown, Dorset, BH22 8EX. if you wish to exercise your rights or have questions, please contact us using info@dorsetgravecare.co.uk, call 07700 169 169

e) Is there an obligation for me to provide data? 

You are only required to provide personal data that is necessary for the establishment, implementation, and termination of a business relationship with us. Naturally, we can not offer you our services without this data, and we will usually have to refuse to contract or will no longer be able to perform an existing contract.

f) What are the legal bases of processing?

In accordance with the DPA and GDPR we need to have both a purpose and a legal basis to process Personal Data. The purposes are:

● providing the website and its functions and contents,

● responding to contact requests and communicating,

● providing or initiating the provision of our services, and

● security measures.

Of course, we can only do that if we have at least one of the following legal bases or in other words lawful reasons to do so. Unless specifically described, we typically link the above purposes to one of the following:

● consent,

● to fulfil our services and carry out contractual obligations,

● to fulfil our legal obligations, and

● to protect our legitimate interests. 

Data we collect automatically

a) Log data

Each time you visit our website, our system automatically records the following data from the visiting device and stores it in a so-called log file: i) Name of the retrieved file, ii) date and time of the visit, iii) amount of data transferred, iv) message about successful retrieval, type of browser and version used, v) IP address (identification of the user's device), vi) Operating system of the visiting device, vii) Internet service provider of the visiting device, viii) website from which you access our website, and ix) which of our website pages you are accessing. The legal basis for processing is our legitimate interest.

b) Hosting

We host our website using the services of GoDaddy.com, LLC. In this sense GoDaddy processes all data and communication data including IP addresses, that are provided to us through our website. This means that all data submitted to our website are transferred to GoDaddy. The legal basis for processing is our legitimate interest.

c) Content Management System (CMS)

We also use the Content Management System (CMS) of GoDaddy to publish and maintain the created and edited content and texts on our website. This means that all content and texts submitted to us by users for publication is transferred to GoDaddy. The legal basis for this processing is our legitimate interest.

Data we collect directly

a) Contacting us

In addition to your name, company name, and e-mail address, IP address or telephone number, if provided, we usually collect the context of your message which may also include certain Personal Data. The Personal Data collected when contacting us is to handle your request and the legal basis is both your consent and contract.

b) When using our services

We process the Personal Data involved in your use of our services in order to be able to provide our contractual services. This includes in particular our support, correspondence with you, invoicing, fulfilment of our contractual, accounting and tax obligations. Accordingly, the data is processed on the basis of fulfilling our contractual obligations and our legal obligations.

c) Administration, financial accounting, office organisation, contact management

We process data in the context of administrative tasks as well as organisation of our business, and compliance with legal obligations, such as archiving. In this regard, we process the same data that we process in the course of providing our contractual services. The processing bases are our legal obligations and our legitimate interest. 

Social Media 

We have a presence on social media based on our legitimate interest (currently, Facebook). If you contact or interact with us via social media platforms, we and the respective social media platform are jointly responsible for the processing of your data and enter into a so-called joint-controller agreement. The legal basis is our legitimate interest, your consent or, in some cases, the initiation of a contractual performance, if any.

Online Marketing 

Google Ads

We use Google Ads, an online advertising service provided by Google LLC. Google Ads enables us to show advertisements in the Google search engine or on third-party websites when the user enters certain search terms on Google (keyword targeting). Furthermore, targeted advertisements can be shown on the basis of user data available to Google (e.g. location data and interests) (target group targeting). With the help of Google Ads, we can evaluate this data quantitatively, for example, which search terms have led to the display of our advertisements and how many ads have resulted in corresponding clicks. The use of this service is based on your consent.

Pixel Cookies and Tags

We use so-called Pixel Cookies and Tags (“Pixel Cookies”). A Pixel Cookie is an advertising tool and typically consists of a JavaScript code snippet that allows us to understand and track visitors' activity on our website. For this purpose, Pixel Cookies collect and process information about visitors of our website and the device used (so-called event data).

Event data collected through Pixel Cookies is used for targeting our advertisements and improving ad delivery and personalised advertising. For this purpose, the event data collected on our website by means of Pixel Cookies is transmitted to the relevant operator of the Pixel Cookie and in part, also stored on your device. However, this only happens with your consent, and we and the relevant operator of the Pixel Cookie are considered joint controllers. Nonetheless, for the subsequent processing of the transmitted Event Data, the relevant operator of the Pixel Cookie is the sole controller.

For more information about how the relevant operator of the Pixel Cookie processes personal data, including the legal basis on which they rely on and how you can exercise your rights against, please refer to the following Privacy Policies: Facebook.

General Principles

a) Who receives my data?

Within Dorset Grave Care, those that need your data to fulfil our contractual and legal obligations will receive access to it. Data is only passed on to third parties within the framework of our legal and or technical requirements. We only pass on users' data to third parties if this is necessary, for example, for contractual purposes or on the basis of legitimate interests in the economic and effective operation of our business (i.e. companies in the categories of IT services, telecommunications, and sales and marketing) or you have consented to the transfer of data. 

b) How long will my data be stored?

As far as necessary, we process and store your personal data for the duration of our business relationship, which also includes, for example, the initiation and execution of a contract.

In addition, we are subject to various storage and documentation obligations, which result from the minimum statutory retention periods and HMRC, among others. The retention and documentation periods specified there are two to six years.

c) How do we secure your data? 

Our website uses SSL or TLS encryption to ensure the security of data processing and to protect the transmission of content or contact requests that you send to us. We have also implemented numerous security measures (“technical and organisational measures”) for example encryption or need to know access, to ensure the most complete protection of Personal Data processed through this website. 

Nevertheless, internet-based data transmissions can always have security gaps, so that absolute protection cannot be guaranteed. And databases or data sets that include Personal Data may be breached inadvertently or through wrongful intrusion. Upon becoming aware of a data breach, we will notify all affected individuals whose Personal Data may have been compromised as expeditiously as possible after which the breach was discovered.

d) Is data transferred to a third country or to an international organisation?

Your data is not transferred to third countries (countries outside the UK and the EEA).

e) Special Category Data

Unless specifically required when using our services and explicit consent is obtained for that service, we do not process special category data.

f) Minors

We do not request Personal Data from minors and children and do not knowingly collect such data or pass it on to third parties.

g) Automated decision-making

Automated decision-making is the process of making a decision by automated means without any human involvement. Automated decision-making including profiling does not take place.

h) Do Not Sell

We do not sell your Personal Data.

Your Rights and Privileges 

a) Privacy rights 

Under the DPA and GDPR, you can exercise the following rights:

● Right to information

● Right to rectification

● Right to object to processing

● Right to deletion

● Right to data portability

● Right of objection

● Right to withdraw consent

● Right to complain to a supervisory authority

● Right not to be subject to a decision based solely on automated processing.

If you have any questions about the nature of the Personal Data we hold about you, or if you wish to exercise any of your rights, please contact us.

b) Updating your information

If you believe that the information we hold about you is inaccurate or that we are no longer entitled to use it and want to request its rectification, deletion, or object to its processing, please do so by contacting us. 

c) Withdrawing your consent 

You can revoke consents you have given at any time by contacting us. The legality of the data processing carried out until the revocation remains unaffected by the revocation.

d) Access Request 

In the event that you wish to make a Data Subject Access Request, you may inform us in writing of the same. We will respond to requests regarding access and correction as soon as reasonably possible. Should we not be able to respond to your request within thirty (30) days, we will tell you why and when we will be able to respond to your request. If we are unable to provide you with any Personal Data or to make a correction requested by you, we will tell you why.

e) Complaint to a supervisory authority

You have the right to complain about our processing of Personal Data to a supervisory authority responsible for data protection. 

Validity and questions

This Privacy Policy was last updated on Wednesday, 23rd of August 2023, and is the current and valid version. However, we want to point out that from time to time due to actual or legal changes a revision to this policy may be necessary. If you have any data protection questions, please feel free to contact us.